Saturday, June 9, 2012

Ridgewood (NJ) Coffee Company serves up some pretty snazzy Choreg

While visiting family in New Jersey a few weeks ago, my daughter Mandy and I were searching for a place to relax over a cup of coffee –after some serious shopping - in the quaint, all- American, downtown in the Village of Ridgewood.

As we approached the Ridgewood Coffee Company, we noticed a chalkboard perched outside the front door listing their daily specials. We did a double-take when we saw ‘choreg’ as one of the choices!
Granted, there are Armenians in Ridgewood (including my sister and her family), and the Armenian church I grew up in is the next town over, but seeing choreg on a menu in Ridgewood came as a pleasant surprise!

As Mandy and I strolled in we noticed another, more detailed menu hanging on the wall which listed not only plain choreg, but a unique variety of choreg options – gouda, olive and date, Nutella, goat cheese and honey, and prosciutto and fig. The menu touted that the choregs are made locally (in nearby Hawthorne) using local ingredients.
Naturally, Mandy and I decided to share one of the exotic choregs only to discover none were left. (They must be popular with the residents!)  

Our disappointment aside, we were thrilled to see choreg as a mainstreamed menu item in a down-to-earth coffee shop, in a very upscale neighborhood.


  1. That's awesome! We love the original so much we don't really play around with it - once in a while some chocolate or Nazook filling, but that's it. I've been tempted to try other things, and lord knows we make big enough batches to play with some, but I haven't done it yet. Never would have thought of Gouda! :)

    1. Mandy and I really wanted to try one of their specialties and were disappointed none were left.
      Chris, if you experiment on your own, please let us know how it turns out...Thanks!

  2. Dikrangertzi to the boneJune 13, 2012 at 11:39 AM

    Was this choreg from Zar & Co.? They also ship choreg from their website. (Although I don't see any of those specialty flavors listed.) Perhaps you could do a profile on them? The website is It's new company run by a young Armenian man from NJ.

    1. I don't know the source of their chorag, except that it was made in Hawthorne, NJ, a neighboring town.
      Thanks for the Zar & Co. website, I'll check into it.

    2. I saw that sign too! On a side note, I just started a new job and everyone is so warm and welcoming. As an Armenian I'd like to bring in a thank you treat. Can you suggest something Armenian that is easy to bake, tasty, and good for sharing? Thank you!

    3. How about making my Mini Paklava recipe? They're so simple and yummy. Or, perhaps one of the kourabia cookie recipes.
      If you want something that's not sweet, try the simit recipe. Just click on the recipe names to the right for details.